It all began in 2012 when Dinesh Kumar, driven by a deep respect for traditional farming and natural food, returned to his roots to take up full-time farming. What started as a humble initiative has now flourished into No. 1 Choice — a trusted name in pulses, proudly grown in harmony with nature.

Rooted in the philosophy of Regenerative Agriculture, No. 1 Choice thrives as a biodiverse and self-sustaining food system, cultivating nutritious, chemical-free pulses that nurture both people and the planet. Inspired by the rhythm of rural life and committed to improving soil health, our practices are focused on sustainability, purity, and well-being.

At No. 1 Choice, we’re not just producing pulses — we’re building a movement. One that secures rural livelihoods, connects communities, and contributes to public health and climate resilience — one wholesome harvest at a time.